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You may want to do an ad campaign. A brochure or white paper could be what you have in mind. The subject could be an IC, a software solution, a service, or bottled water. I appreciate the intricacies and different challenges that come with the many types of products I write about. But still, with each project I work on, I pursue the same approach. I call on my ability to tell a compelling story. A good storyteller can craft a persuasive story for all kinds of products—in all kinds of media—and move the reader a step closer to an inquiry or purchase. How do you know when you’ve found a good storyteller? Read a few lines. Are the headlines engaging? Do complex ideas come across clearly? Are you entertained as you’re informed? Do you want to keep reading? Bingo. You’ve found a good storyteller. Let’s get your story together. barry@feldmancreative.com |