I
have written for a long list of clients in a wide variety
of product categories. A number of the people I've worked
with were kind enough to contribute their
thoughts about working with me.
Semiconductors/IC manufacturing
- AMD
- Applied Materials
- C-Cube
- Cypress Semiconductor
- Gasonics/Novellus
- Intel
- Lightspeed Semiconductor
- Micrel
- Philips Electronics
- S3
- S-MOS Systems
- Sensarray
- Silicon Systems/TDK
- TelCom/Microchip Technology
- Varian
- West Coast Cicuits
- Xilinx
Software
- Altium/IBM
- Ascent Logic/Holagent
- Boole & Babbage
- Cadence
- CheckPoint Technology
- Frame Technology/Adobe
- Foglight Software/Quest
- I-Chat
- Ikos Systems
- Intraspect Software
- Mentor
- Micrografx
- Recal-Redac
- Reasoning
- Resonate
- Shomiti
- SunSoft
- TGS
- Tribeworks
- Ultima Interconnect/Celestry
- Vantive/PeopleSoft
- Vianovus
Computers/PC peripherals
- Adaptec
- Electronics for Imaging
- Fujitsu Computer Products
- Hewlett-Packard
- IBM
- Mitac
- Motorola
- nCube
- Network Appliance
- Plantronics
- Seagate Technology
- Seiko Instruments
- Silicon Graphics
- Twinhead Computers
- VeriFone
Telecommunications/networking
- ArrayCom
- Asante Technologies
- Atoga Systems
- Bay Networks
- Cisco Systems
- Digital Link/Quick Eagle Networks
- Fujitsu Transmission/Network Switching
- GlobalStar
- Netgear
- Octel Communications/Lucent
- Spectrian
B2B services/dot-coms
- Covad
- FileSafe
- Gear.com
- Healtheon/WebMD
- Liquid Price
- NetBuy/QuestLink
- PCFirst/FusionOne
- VerticalNet
- WebEx
- Zantaz
Medical/biotechnology
- Heraeus Surgical
- Irvine Medical Center
- Monterey County Medical Society
- Perkin-Elmer/Applied Biosystems
- Toshiba Medical Systems
- Varian
Test equipment
- Fluke
- Kenwood Test Equipment
- Tektronix
- Zarak
Financial
- Comerica
- IBT Financial
- Mortgate Assistance
- Security Pacific Bank
Consumer & charities
- Asics Tiger
- Black Mountain Spring Water
- Byron Scott’s Children Charities
- Calistoga Mountain Spring Water
- Citation Homes
- Faultline Brewery
- Fluidmaster
- Fosters Donuts
- Make-A-Wish Foundation
- Mammoth Mountain
- Maxitile
- Rainbird Sprinklers
- Resound
- Sony ImageSoft
- Suburban House Furniture
- Tohatsu Motors
- Velodyne Acoustics
- Yamaha Golf Cars
- Yamaha Watercraft
Customer quotes
“Barry has written print ads, radio, TV, outdoor,
collateral, web pages, success stories—even speeches—for
WebEx. I never hesitate to work with him. He gets it:
our services, our market, our customers. He’s
played a large part in creating the voice of WebEx
with our powerful ad campaigns."
Lisa Villasenor
Marketing manager, WebEx
“I came across Barry’s work because he
was writing collateral for Network Appliance and I
liked his style. So I asked him to write a series of
white papers for me, but use them as vehicles to tell
a story. Clearly, he nailed the assignments because
our customers are responding to the work.”
Mike Alvarado
Marketing manager, Network Appliance
“At Xilinx we’ve explored ads, collateral,
and direct mail to present our new products to the
engineering community and Barry has been a key part
of all these efforts. He captures the technology that
the communications needs to include, but his writing
also makes you feel like you’re having a nice,
pleasant conversation.”
Katherine Pizzo
Marcom manager, Xilinx
“I hired Barry back in the days when ad agencies
actually sent out for type. Boy was he a big asset.
Not only did he generate great concepts and copy, he
took it upon himself to get involved in every aspect
of the business—art direction, production, quality
processes, PR, new business. Barry’s damn passionate
about what he does.”
Gretchen Kurz
Creative director, Cotton & Kurz
(and formerly of Greg Smith & Partners)
“I guess Barry is one of those resources you
get very comfortable relying on. I’ve hired him
to write different kinds of projects at two different
companies now. He asks intelligent questions and comes
back with intelligent copy.”
Susan Bonnette
Marketing program manager, Cisco Systems
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