Chances are you’ve clicked in to evaluate my work. To help you do so, numerous examples of the most common types of projects I handle are presented here. To make it easier to read the copy, you may want to download the samples that interest you.

I’d like to share a few thoughts central to my approach, notions that I believe are reflected in my work.

• Effective creative reflects simple, smart selling propositions.
• A provocative headline is a headline that makes people continue reading.
• An ideal way to get an audience interested in a solution is to identify a relevant problem.
• I favor warm, conversational writing in most instances.
• Copy should cater to the media in which it’s used, but strong persuasive writing is extremely portable.

My services continue to expand as the realm of marketing communications grows increasingly varied. If you’re looking for something that you can’t find, please ask.

One more note: a number of talented art directors and designers that I continue to work with played large roles in creating the work you’ll see. If you like what you see and are interested in having one of my partners join the team, just let me know.