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I have written for a long list of clients in a wide variety of
product categories. A number of the people I've worked with were
kind enough to contribute their thoughts about working
with me.
Semiconductors/IC manufacturing
- AMD
- Applied Materials
- C-Cube
- Cypress Semiconductor
- Gasonics/Novellus
- Intel
- Lightspeed Semiconductor
- Micrel
- Philips Electronics
- S3
- S-MOS Systems
- Sensarray
- Silicon Systems/TDK
- TelCom/Microchip Technology
- Varian
- West Coast Cicuits
- Xilinx
Software
- Altium/IBM
- Ascent Logic/Holagent
- Boole & Babbage
- Cadence
- CheckPoint Technology
- Frame Technology/Adobe
- Foglight Software/Quest
- I-Chat
- Ikos Systems
- Intraspect Software
- Mentor
- Micrografx
- Recal-Redac
- Reasoning
- Resonate
- Shomiti
- SunSoft
- TGS
- Tribeworks
- Ultima Interconnect/Celestry
- Vantive/PeopleSoft
- Vianovus
Computers/PC peripherals
- Adaptec
- Electronics for Imaging
- Fujitsu Computer Products
- Hewlett-Packard
- IBM
- Mitac
- Motorola
- nCube
- Network Appliance
- Plantronics
- Seagate Technology
- Seiko Instruments
- Silicon Graphics
- Twinhead Computers
- VeriFone
Telecommunications/networking
- ArrayCom
- Asante Technologies
- Atoga Systems
- Bay Networks
- Cisco Systems
- Digital Link/Quick Eagle Networks
- Fujitsu Transmission/Network Switching
- GlobalStar
- Netgear
- Octel Communications/Lucent
- Spectrian
B2B services/dot-coms
- Covad
- FileSafe
- Gear.com
- Healtheon/WebMD
- Liquid Price
- NetBuy/QuestLink
- PCFirst/FusionOne
- VerticalNet
- WebEx
- Zantaz
Medical/biotechnology
- Heraeus Surgical
- Irvine Medical Center
- Monterey County Medical Society
- Perkin-Elmer/Applied Biosystems
- Toshiba Medical Systems
- Varian
Test equipment
- Fluke
- Kenwood Test Equipment
- Tektronix
- Zarak
Financial
- Comerica
- IBT Financial
- Mortgate Assistance
- Security Pacific Bank
Consumer & charities
- Asics Tiger
- Black Mountain Spring Water
- Byron Scott’s Children Charities
- Calistoga Mountain Spring Water
- Citation Homes
- Faultline Brewery
- Fluidmaster
- Fosters Donuts
- Make-A-Wish Foundation
- Mammoth Mountain
- Maxitile
- Rainbird Sprinklers
- Resound
- Sony ImageSoft
- Suburban House Furniture
- Tohatsu Motors
- Velodyne Acoustics
- Yamaha Golf Cars
- Yamaha Watercraft
Customer quotes
“Barry has written print ads, radio, TV, outdoor, collateral,
web pages, success stories—even speeches—for WebEx. I
never hesitate to work with him. He gets it: our services, our market,
our customers. He’s played a large part in creating the voice
of WebEx with our powerful ad campaigns."
Lisa Villasenor
Marketing manager, WebEx
“I came across Barry’s work because he was writing
collateral for Network Appliance and I liked his style. So I asked
him to write a series of white papers for me, but use them as vehicles
to tell a story. Clearly, he nailed the assignments because our
customers are responding to the work.”
Mike Alvarado
Marketing manager, Network Appliance
“At Xilinx we’ve explored ads, collateral, and direct
mail to present our new products to the engineering community and
Barry has been a key part of all these efforts. He captures the
technology that the communications needs to include, but his writing
also makes you feel like you’re having a nice, pleasant conversation.”
Katherine Pizzo
Marcom manager, Xilinx
“I hired Barry back in the days when ad agencies actually
sent out for type. Boy was he a big asset. Not only did he generate
great concepts and copy, he took it upon himself to get involved
in every aspect of the business—art direction, production,
quality processes, PR, new business. Barry’s damn passionate
about what he does.”
Gretchen Kurz
Creative director, Cotton & Kurz
(and formerly of Greg Smith & Partners)
“I guess Barry is one of those resources you get very comfortable
relying on. I’ve hired him to write different kinds of projects
at two different companies now. He asks intelligent questions and
comes back with intelligent copy.”
Susan Bonnette
Marketing program manager, Cisco Systems
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